Overview
Our brand has taken a new turn. We've changed up our look, added a mascot, and revised our slogan. But this is more than just a makeover.
We invite you to click further and find out why we made these changes and what they mean for our brand.
Templates
We've provided a template for your pre-approvals, which we strongly recommend you to utilize for your convenience and consistency.
Social Media
We've provided a template for your pre-approvals, which we strongly recommend you to utilize for your convenience and consistency.
We've provided a template for your pre-approvals, which we strongly recommend you to utilize for your convenience and consistency.
Logo
Colors
Should you collaborate with an external designer or create merchandise, we strongly suggest and would appreciate you utilizing these specific colors, identified by the following color codes.
Mascot
As you all know, the mortgage industry can be dull and lacks distinctive brands (if you even want to call them brands). However, in the world of financial services, mascots have been used with great success for years by the likes of Geico's Gecko and Aflac's Duck. We believe that for such an important purchase as a mortgage, it's crucial that we are viewed as the most reliable and intelligent choice. That's why we've developed a modern and wise turtle mascot that symbolizes both our youthful spirit and steadfast dependability.
We're excited to witness the impact our new mascot will have on our brand and the industry as a whole.
Typography
Slogan
What is the first thing someone does when they want to buy a house? Everyone we asked said the same thing - they either search on Zillow and/or contact a realtor. What is the main source of business for loan officers? Realtors, or other referral partners.
What is the problem with that? Buyers shouldn’t even look at houses without knowing what they qualify for. We should be their first step to walk them through the process. Referral partners should be coming to us for business. GRC will become the first step in home ownership.